About Kara

With over two decades of experience as a marketing and brand leader, I specialize in architecting high-impact communities and two-sided networks that create lasting value for companies and their customers.

My community-building journey began at Coca-Cola, where I witnessed firsthand how passionate fans mobilized through social media to successfully petition for the return of a brand I had launched years earlier. This early demonstration of community power shaped my approach to brand building and member engagement.

When COVID-19 disrupted the travel industry, I saw an opportunity where others saw crisis. I galvanized a global, cross-functional team to launch a community that transformed isolated travel enthusiasts into connected brand advocates, growing to over 30,000 engaged members through purely organic growth. This success highlights my ability to create authentic connections that drive business resilience and growth.

As the inaugural CMO for a premier executive membership organization, I led the launch of a new GC/CLO community brand and established the foundation for launching scalable peer networks that maintained intimate connections even as membership expanded, including a doubling of membership in our CFO community.

Today, I partner with forward-thinking companies ready to leverage the power of community and network effects to achieve step-change growth. I combine strategic vision with practical execution to build brands that don't just connect with their audience – they create movements that drive measurable business results.